In the latest policy change at the “Bible of Boxing” to send shockwaves through the boxing community, Ring Magazine announced today on its website that every headline on the site going forward will feature the names of Floyd Mayweather, Jr. and Manny Pacquiao, regardless of the actual content of the story. According to the once-venerable magazine, the mandate is intended to increase the exposure of boxing to casual fans, journalistic integrity be damned. The news ran under the headline, “The Ring Updates Headline Policy: Floyd Mayweather, Jr. And Manny Pacquiao.” “Our research indicates that traffic to the Ring website is multiplied tenfold or more for news reports and columns featuring Mayweather and Pacquiao,” the report said. “Including their names in all headlines, even when the story has nothing to do with them, will therefore boost Ring online readership exponentially. This could ultimately spur a monumental rejuvenation in the mainstream popularity of the sport, according t...
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