Taylor Swift baked homemade pop-tarts for Chiefs offensive line

The Super Bowl is in the rearview mirror, but Taylor Swift only grows more popular with NFL fans every day. Evidently, she also found an easy way to earn the admiration of the Kansas City Chiefs’ offensive linemen. In a conversation with NBC’s Chris Simms, head coach Andy Reid pulled back the curtain on Swift becoming connected to the team.

“I really didn’t worry about it,” Reid said. “I knew her dad and her mom and I had met her when she was young. Since the queen has passed away, she might be the most famous woman in the world. She’s so grounded for who she is.

“I think it’s a great escape for her, where she can come in and she sincerely enjoys the game. Kind of behind the scenes, she likes to cook. She made the offensive lineman these homemade Pop-Tarts. So, it was over. She knew right where to go.”

A veteran move by Swift. The 34-year-old pop superstar took the league by storm after she started dating Kansas City Chiefs tight end Travis Kelce. Swift regularly made appearances at the games, watching with Kelce’s family.

Clearly, she didn’t always stick on the sidelines. While Reid revealed Swift made cookies for the offensive linemen, Kelce’s teammate Patrick Mahomes has also previously discussed how Swift has been friendly with him.

Taylor Swift’s massive impact on the NFL

With another popular face involved with the NFL, the league will only continue to grow. The NFL has certainly enjoyed the attention Swift has brought with her. Earlier this month, NFL commissioner Roger Goodell addressed the impact the pop music superstar has had on the league.

“Having the Taylor Swift effect is also positive,” Goodell said. “Both Travis and Taylor are wonderful young people, they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football. I think it’s great to have her apart of it.

“Obviously, it creates a buzz [and invites] another group of young fans and young women who are interested in why she’s going to this game, why she is interested in this game. Besides Travis, she’s a football fan. And I think that’s great for us.”

Just how much has Swift impacted the NFL and Chiefs’ bottom line? Front Office Sports reported last week that Swift has generated an equivalent brand value of $331.5 million for both entities. Kansas City primetime games brought some of the biggest audiences this season, particularly among teenage girls. 

The Chiefs’ 23-20 Week 4 victory over the New York Jets notably garnered an average of 27 million viewers, the most-watched Sunday show at the time since Super Bowl LVII last February. Teenage girl (age 12-17) audience saw a 53% spike from the season-to-date average of the first three weeks.